It was a time when the digital wave was sweeping the country. Marketing strategies had started to converge on digital technologies and society at large, especially the business universe, was eager to ride the wave.

Taking its cue from the changing scenario, Public Relations Society of India, Kolkata Chapter, decided to launch its signature event Engage in 2012. It was Eastern India’s first digital and social media conference which met with resounding success. The conference attracted a number of experts and thought leaders in the digital industry across the country who shared their experiences with an extremely eager audience. The second edition, Engage 2013, stressed on brand building and covered newer terrains such as Digital CRM. Engage 2014 was an even bigger affair. It drew the likes of the CEO and Country Head (Corporate Communication and Public Affairs) of Google India, who outlined the global giant’s India vision.

This year ENGAGE 2015 is slated for August 22. The event will give participants a chance to interact with some of the most brilliant minds who have expressed their willingness to come down to Kolkata and share their experiences in the digital domain. We hope it will show newer and more innovative ways to use digital tools in communication and how to benefit from the multiplier effect.

This year we have another feature to this mega event. Engage Workshops are being initiated to acquaint participants with the best practices. These workshops will precede the main event.

We believe that this is a never-before kind of opportunity for learning and networking. For the first time, Engage Awards will be given to the brightest and the most innovative practitioners of digital marketing.

The countdown has begun.