In the last few years a dramatic shift has taken place very quietly. It is so startling that it has disrupted several business models, created chaos in quite a few industries and transformed our old ways of doing things. It has been ushered by two very important technologies, mobility devices and the social media platform. The flood of devices and mobile broadband has empowered large swathes of the global population to capture process and publish content. Social media has become the platform for publishing this information. This power was earlier with the established media and now it has shifted to ordinary citizens. This has created a colossal transformation in the sense that information has truly become a two-way communication process. Listening, which was the most important part of communication was sadly missing in the classical forms of media has now become as important as talking. The game has changed from inform only to inform-interact-act.